Banded Together
Designer Dana Burrows founded Banded Together in Melbourne, leveraging her expertise in quality fabrics and manufacturing.
Focused on accessible luxury, Banded Together collections feature elevated essentials and statement pieces, promoting comfort, confidence, and sustainability through a curated wardrobe philosophy.
Technology
Mission
Banded Together, endeavored to redefine its customer experience by prioritising speed to market without compromising on quality. Leveraging trusted technology and efficient processes, the requirement was well defined – create a seamless buying experience that told the banded together story.
Challenge
Banded Together identified opportunities for digital enhancement, beginning with an admin friendly theme framework that included an optimised user experience, bespoke UX features, delivered within a condensed 3 month timeline. Our goal is to elevate conversion rates, refine UX design, while maintaining the brand's integrity and spirit.
Solution
The approach to Banded Together's digital future was simple. We documented a delivery framework that began with stakeholder workshops focused on user engagement and several custom features required for project success!
With brand requirements clearly defined, our team set about crafting a beautiful, brand obsessed design. We used Shopify's latest Store 2.0 features to develop a flexible solution that met all core requirements and prioritized several custom features to enhance the brand and position in market.
Outcomes
Having established a strong foundation, Banded Together continues to extend its reach beyond its origins with new seasonal lines and refreshed favorites. After a successful redesign project, Banded Together chose to continue its working relationship with Bedford Lane to continually elevate their online store for sustained growth.
